Often we are contacted due to the issue of an outdated website design needing a fresh makeover, but there can be other underlying issues such as the lack of sales and a poor Google ranking which need addressing. In the majority of cases, we can rectify this by updating the existing website and thereby improving content, SEO, and increasing rankings. For the remaining clients, there’s nothing else for it but a new website!
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The most successful websites need more just a modern, contemporary design. If you intend to sell a service or product, your website needs to do more than look impressive. It needs to clearly show what you offer as well as being:
Easy to navigate, user-friendly
Simple and uncluttered
Search engine optimized.
Reduce Bounce Rates
Improve Conversions
Build Customer Loyalty
You need to be sure that your web designer is creating a website for you and your visitors and not just for their portfolio.
At ViDstudios we combine creative talents and SEO expertise to produce hard-working, search engine friendly websites. This means your site will work just as well behind the scenes as it does the front of house.
CONVERSION RATE OPTIMISATION
Every individual page of your website is an opportunity for you to impress, convince, persuade and convert a possible customer. At ViDstudios we are continually evaluating your website’s effectiveness to do just that, through user testing and feedback analysis.
Often clients start by saying that they only want a small, informational website (we call them Brochure websites). Even though it may just be a smaller site, it still needs the care and attention of any other type of website. It’s created to represent your business after all.
Brochure sites are characterized by:
A smaller number of pages (often 10 or less).
A simple but detailed description of services or products provided.
A contact form and location details (google map geolocation).
We always apply the same design principles and attention to these brochure websites even though they are smaller.
They are usually built in WordPress so that you can update the site yourself and are of course responsive.
WHAT IS A “RESPONSIVE” WEBSITE?
A responsive site is made to adjust its layout to whatever device it is being displayed on. With the proliferation of mobile device sizes, tablets and laptops, it is essential that websites are usable and viewable on all devices. Often people refer to responsive websites as mobile friendly.
GOOGLE REQUIRES IT
Google announced that from 21st April 2015 that they would be incorporating a site’s responsiveness or mobile friendliness into their algorithm for mobile searches. When Google says that something should be done...we do it!
