Due to most businesses favoring the use of search engine optimization SEO, Pay-per-click (PPC) advertising is a strategy that can often be overlooked. However, if you can use both, why ignore one strategy over another? As a smaller business, Pay-per-click advertising is the best way to increase traffic to your website. The reason being is due to you not having to pay for the ad itself only when the ad is clicked, meaning that if the ad isn’t generating any click-throughs, you won’t be spending anything. You are only paying for the results! This way it can help increase both awareness of your products and services as smaller businesses.Here are some reasons why you should make sure that pay-per-click (PPC) is part of your small business marketing strategy
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The fact is that here at ViDstudios, we are well aware that Pay Per Click Advertising (PPC) is by far one of the most robust, cost efficient and transparent methods of digital advertising available worldwide. Commonly used within search engine (SEO) advertising forms such as Bing and Google AdWorlds, it’s also a traditional advertising payment methods on platforms such as Facebook, Apple iAds, and LinkedIn.
When utilizing Pay Per Click, the whole idea is that when you advertise, the charge will only occur when a user clicks on your particular ad. The amount you’ll need to pay per click is dependent on a large number of factors including the audience you’re targeting, the competitive aspect of a particular keyword you require and much more. Overall the cost of a click can average anywhere between a couple of cents to over a hundred dollars paid per click.
HOW PAY PER CLICK WORKS
As previously discussed, when running a sponsored ad in a search engine you will pay a specific amount every time your ad is clicked on by a user. The amount per click will depend on the traffic generated by the keyword, competition for that particular keyword, and also the quality of your business campaign. The overall benefit of Pay Per Click is that rather than paying for a radio or newspaper advertisement, your advertisement will only cost money when a user clicks on your company’s ad, proving that they are showing interest in your product. This is then recorded to show the percentage gained by advertising through pay per click. Your ads will appear on sites that utilize Google advertisements. They will be displayed when the page content is similar to the targeted keywords, or they could appear in the search engine results above or to the right side of the organic page results when a user submits a search query matching the targeted keywords of your companies PPC campaign. If this all sounds a little overwhelming, don’t worry! ViDstudios team in of experts will walk you through every step and manage your local campaign from beginning to end.