Running an NGO, nonprofit, or other charitable endeavors
November 6, 2018
NGO, nonprofit, or other charitable endeavors
When you are running an NGO, nonprofit, or other charitable endeavors, it might be easy to overlook the importance of branding and marketing, but they are just as essential, if not more so than they would be to a for-profit business or organization.
What do NGOs and other charitable organizations get from brand marketing?
First impressions matter. Whether it’s the way that you present yourself or the idea that your NGO is perceived, you only get one first chance.
Aside from the obvious benefit of visibility, there are many important reasons for NGOs to emphasize branding and marketing. Most importantly is the increase in recognition that is achieved by exposing as many possible donors to your organization as possible, whether you are asking them to give or not. Establishing your NGO as a reliable and long-established name is critical in converting potential donors to contributing partners. When choosing how to make charitable contributions, it is essential for the donor to believe that not only is their donation going to a good cause but that they are forming a relationship with an NGO that they can trust to do good work in the future. Increasing your brand recognition, and creating a positive brand identity are all a part of that process.
The Importance of starting early.
One thing that’s easy to overlook when in the early phases of getting an NGO off of the ground is marketing. It’s easy to fall into the trap of thinking that if your cause is noble enough, or that if you help enough people, then awareness of your foundation will naturally follow. However, there are more nonprofit organizations than ever. As a new face, if you don’t do something to set yourself apart, it can be easy for your message to get lost.
What types of marketing, and brand enhancement work for an NGO?
When it comes to marketing, there are so many possible avenues that it can be tricky to choose the ones that are the right fit for your NGO. Much of what will determine your success is not the strategy that you wish to employ when marketing, as much as it is the strength of your message and the need that you hope to fulfill. That being said, it’s still essential that your marketing dollars go as far as possible to spread that message and to raise awareness about the work that you do.