Social Media

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What is Social Media?

Social media is the collective of on-line communications channels dedicated to community-based input, interaction, content-sharing and collaboration. Web sites and applications dedicated to forums, microbiology, social networking, social bookmarking and so on.

Here are some prominent examples of social media:

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues.

Twitter is a free microbiology service that allows registered members to broadcast short posts called tweets. Twitter members can broadcast tweets and follow other users' tweets by using multiple platforms and devices.

Google+ ( Google Plus) is Google's social networking project, designed to replicate the way people interact offline more closely than is the case in other social networking services. The project's slogan is "Real-life sharing rethought for the web."

Wikipedia is a free, open content online encyclopedia created through the collaborative effort of a community of users known as Wikipedians. Anyone registered on the site can create an article for publication; registration is not required to edit articles.

Photo that defines Tucson web design

LinkedIn is a social networking site designed specifically for the business community. The goal of the site is to allow registered members to establish and document networks of people they know and trust professionally.

Reddit is a social news website and an online forum where stories are socially curated and promoted by site members. The site is composed of hundreds of sub-communities, known as "subreddits." Each subreddit has a particular topic such as technology, politics or music. Reddit site members, also known as, "redditors," submit content which is voted upon by other members. The goal is to send well-regarded stories to the top of the site's main thread page.

Pinterest is a social curation website for sharing and categorizing images found online. Pinterest requires brief descriptions, but the primary focus of the site is visual. Clicking on a picture will take you to the source, so for example, if you click on a picture of a pair of shoes, you might be taken to a site where you can purchase them.

Social media is becoming an integral part of life online as social websites, and applications proliferate. Most traditional online media include social components, such as comment fields for users. In business, social media is used to market products, promote brands, connect with current customers and foster new business. ViDstudios Tucson uses many avenues to promote your business to it's fullest potential because we know that is what you need. We use an array of methods to accomplish this!

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment to support marketing and customer service activities.

Social media marketing (SMM) takes advantage of social networking to help a company increase brand exposure and broaden customer reach. The goal is to create content compelling users to share it with their social networks. One of the key components of SMM is social media optimization (SMO). Like search engine optimization (SEO), SMO is a strategy ViDstudios Tucson uses for drawing new and unique visitors to a website.

Social CRM (Customer Relationship Marketing) can be a very powerful business tool. For example, establishing a Facebook page allows people who like your brand and the way you conduct business to Like your page, which creates a venue for communication, marketing, and networking. Through social media sites, we can follow conversations about your brand for real-time market data and feedback. From the customer's perspective, social media makes it easy to tell a company and everyone else about their experiences with that company. The business can also respond very quickly to both positive and negative feedback, attend to customer problems and maintain, regain or rebuild consumer confidence.

Enterprise Social Networking allows a company to connect individuals who share similar business interests or activities. Internally, social tools can help employees access information and resources they need to work together efficiently and solve business problems. Externally, public social media platforms help an organization stay close to their customers and make it easier to conduct research that they can use to improve business processes and operations.

ViDstudios Tucson often utilizes social media crowdsourcing. Customers can use social networking sites to offer ideas for future products or modifications to current ones.