SEM & PPC

Search Engine Marketing

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What is SEM?

SEM (Search Engine Marketing) is the process of gaining website traffic by purchasing ads on search engines. It's a type of Internet marketing associated with the researching, submitting and positioning of a website within search engines to achieve maximum visibility and increase your share of paid and organic traffic referrals from search engines.

SEM involves things such as search engine optimization (SEO), keyword research, competitive analysis, paid listings and other search-engine services that will increase search traffic to your site.

ViDstudios Tucson will create targeted SEM campaigns that capture high-value traffic!

Search Engine Marketing - How ViDstudios Tucson does it right!

Search Engine Marketing

VID's applies Search Engine Marketing to your business using paid advertisements that appear on Search Engine Results Pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the dealer the opportunity for their ads to appear alongside results for those search queries. These ads, often known by the term pay-per-click ads, come in a variety of formats. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.

Search engine marketing's greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they're willing to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.

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Keywords: The Foundation of Search Engine Marketing!

Before we choose which keywords to use in your search engine marketing campaigns, we conduct comprehensive research as part of a keyword management strategy.

First, ViDstudios Tucson will identify keywords that are relevant to your business and that prospective customers are likely to use when searching for your products and services. Besides we identify negative keywords - search terms that to excluded from your campaigns. Negative keywords aren't words with negative connotations, but rather irrelevant terms that are highly unlikely to result in conversions. For example, if you sell cookies, you might want to exclude the keyword "cookie recipes," as users searching for cookie recipes are unlikely to be in the market for your product. ViDstudios Tucson uses this to manage the likelihood that a prospect will complete a purchase or other desired action with your business after searching for a given term. Some keywords are considered to have a high commercial intent or a strong indication that the searcher wants to buy something. VID's an expert at using this to your advantage!Another crucial aspect of keywords that is essential for the success of a search engine marketing campaign is account structure. ViDstudios Tucson utilizes logical keyword grouping and account structure to help you achieve higher click-through rates, lower costs-per-click, and stronger overall performance.

Pay Per Click Management Explained

We know that pay per click advertising is a great way to get visitors when you need traffic. But it can be risky if not done correctly! With poor setup or ongoing poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it. ViDstudios Tucson will provide you with the highest level of pay per click advertising and strategies.

PPC ( Pay Per Click) is pretty simple: Search engines like Google and Bing allow businesses and individuals to buy listings in their search results. These listings appear alongside, and increasingly above the non-paid organic search results. The search engine gets paid every time a user clicks on the sponsored listing. If someone clicks on your PPC listing, they arrive at your website on a page you've selected.

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How ViDstudios Tucson uses PPC to Help Digital Marketing

If you sell a product or offer a service that customers can purchase the moment they arrive at your website, pay per click is a great tool. Online stores are a great example: You know that each click generated is a real potential customer, so spending money to increase the number of clicks makes sense. Staying as prominent as possible within a search result equates to immediate ROI, so you may never want to turn it off.

B2B Awareness: If you offer a service in which the sales cycle is weeks and months instead of minutes, PPC can help with visibility and acquiring high-quality users. You can control the ad copy a new user sees and the content a new user gets exposed to for a good first impression. You're optimizing to pay for as many of the best clicks, and the best leads, at the lowest possible cost.

Niche terms: Used to generate traffic for a highly specific key phrase, PPC can often provide bargains.

Product Listings: If you sell a catalog of products, search engines like Google and Bing offer a particular ad type called product listing ads or PLA's. These ads highlight your products, including a product image, and have become far more prominent in search results over the past year or two. These ads can do wonders to attract potential customers who are looking for what you're selling.

Remarketing: A platform like Google AdWords often allows you the ability to create audiences of users who have already visited your website. You can build and target these audiences with tailored ads, including image and video ads. If you want to get users who have visited but haven't bought from you to come back and make a purchase, remarketing can be a cost-effective tactic to increase the bottom line. If you're not running remarketing as part of your digital marketing and PPC, chances are you're leaving money on the table.

ViDstudios Tucson provides Pay per click advertising handled proactively, and with a clear, quantifiable short or medium-term goal in mind.

Why PPC is Important to Digital Marketing

Pay per click advertising can generate traffic right away. It's simple: Get top placement, and potential customers will see your business first. If customers are searching for the key phrases on which you bid and you've placed a well-written ad, you will get clicks the moment the ad is activated! ViDstudios Tucson can provide this for your business!

The Role of PPC Advertising

Campaign- and issue-based efforts: If you have a short-term campaign for a new product, service, or particular issue, ViDstudios Tucson can use pay per click as an excellent way to quickly generate buzz and can start a pay per click campaign within hours. If you need to focus attention on a finite amount of time, PPC is perfect!